![]() ![]() Plus, Chelsea Cutler, Gryffin, 24KGOLDN, Madeon, Sofi Tukker, Channel Tres, Elderbrook, John Summit, Sonny Fodera, Two Feet, Alexander 23, Bonnie x Clyde, Sam Feldt, Sidepiece and more.īreakaway North Carolina, taking over Charlotte Motor Speedway on October 1 & 2, features yet another impressive lineup of acts with Martin Garrix, G-Eazy, and The Chainsmokers leading the pack. Next month, Breakaway Ohio is set to take place at Historic Crew Stadium over September 3 & 4, featuring Kygo and Illenium on headlining duties. That happened with Louis the Child and a ton of different acts where we’ve been able to help elevate their career through the Breakaway platform.” Being able to share that experience firsthand with these artists - where they go from the opener to the headliner. ![]() Lynn lists Michigan’s own Quinn XCII as a major highlight, “He started off as one of the opening acts for the festival and now he’s headlining his own day. The lineup also includes Gryffin, Big Wild, Chelsea Cutler, Madeon, Loud Luxury, Dion Timmer, Frank Walker, Gettoblaster, Elderbrook, Alexander 23, Drummxnd and DŸLAN. This weekend, Breakaway Michigan returns to Belknap Park in Grand Rapids over August 27 & 28 with two major headliners, EDM sensation Illenium and acclaimed singer-songwriter Quinn XCII. That was the thesis of Breakaway and now we’ve scaled to a lot more cities.” “That’s why we love being in places like Columbus and Grand Rapids, bringing what we think is a true festival experience to smaller markets in people’s backyards. “One of the things we like to do is bring really awesome experiences to secondary markets,” Lynn explains. This year, Breakaway has curated three unique lineups for Grand Rapids in August, Columbus in September, and Charlotte in October. There’s more to come on Prime Social and Breakaway in the next issue of Billboard.Breakaway is a fast-growing, multi-city music festival, focusing on events for all ages across the midwest including Ohio, Michigan, The Carolinas and Tennessee. “We didn’t get into this to do festivals, it was just a matter of growing events until they got to right size,” he says, “and basically the right amount of money in our bank account.” Producing major festivals like Breakaway wasn’t originally the game plan, Lynn admits. They now promote in nearly 40 markets worldwide, with offices now in Columbus, Barcelona, and New York City. They have since presented some 300 concerts, festivals, and club events that are directly targeted to the college and post-graduate demographic, primarily in the EDM sector and utilizing strategic marketing and social media promotion to promote such artists such as Deadmau5, Steve Aoki, and Tiësto. We are going to build this brand year by year until we believe it can sustain a multi-day.”Īs for new markets, Lynn says, “we don’t want to go to the over-served, we are looking for the under-served.”īased in Columbus, Prime Social managing partners Lynn and Zach Ruben merged their two independent operations, both focusing on EDM events in heartland college markets, in 2010. ![]() “By 20, we expect two- and three-day events for both markets. “The idea here is to not keep these as single-day events, but the first year made sense to do it just on the Saturday,” he tells Billboard. Prime Social co-founder Adam Lynn expects the concept to grow to more days, and more cities, with “baby steps” being the credo. More details are at and /breakawayfestival. Ticket presales begin June 18, with public onsales to follow June 21. Tickets for both events are GA, starting at $49, with VIP at $119. That event will see performances from Wu-Tang Clan, Empire of the Sun, Big Gigantic, Matt & Kim, Texas’ own Explosions in the Sky and Crizzly, Ra Ra Riot, Danny Avila, and more TBA. The following weekend Breakaway will be staged at FC Dallas Stadium in Frisco, Texas, home venue to MLS’ FC Dallas. Nicki Minaj & Ice Spice Announce 'Barbie World' Release Date ![]()
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